Previously I talked about how we hope the clothing range will make you feel, so today I’d like to talk about the statement Braver than I knew. If you’ve read the about page on the website you will already know my personal story and the lightbulb moment that has lead us here. Over the last few months, I have been lucky enough to talk to many people who have had their own struggles, in a host of different ways. Many, like me, felt there was no way of noticing or marking the moment when their struggle began to lessen and light once again shone into their lives, but they all wished there had been. We all need closure, to be able to recognise that the worst is over and allow ourselves to move on. It is so empowering to realise that the past is just that, the past, and the future is ahead of us and we are ready to walk that road, head held high and with a spring in our step. This makes the next day feel like the first day of the rest of our life and we can embrace it with hope. Due to whatever circumstances, you have had to be brave we hope that by wearing such a statement, you will feel that spring in your step and joy in your heart.
There you have it. That is why we created the brand but there is another dimension too, which I’ll talk about next time.